Marketing/Promotion 
                    NYICC 
                      has extensive experience in creating effective marketing 
                      promotions, a vital key to the success of any marketing 
                      initiative. Through proper and profitable promotions you 
                      are assured of communicating “value” and “satisfaction” 
                      to your existing client base and toward winning new ones. 
                       
                    Need 
                      Help with Your Marketing Strategy and Execution? 
                      A key ingredient of the marketing management process 
                      is insightful, creative marketing strategies and plans that 
                      can guide marketing activities. Developing the right marketing 
                      strategy over time requires a blend of discipline and flexibility. 
                      Firms must stick to a strategy but must also find new ways 
                      to constantly improve it.  
                    -- 
                      Keith H. Hammonds, “Michael Porter’s Big Ideas,” 
                      Fast Company, March 2001, pp. 150-154 
                    Just 
                      handing off your line to salespeople, and then banging out 
                      a website and an ad is not the key to your business success! 
                      NYICC provides a full menu of services that will give you 
                      the look you need and attract the right customers. In speaking 
                      with you, he will identify your particular needs and borrow 
                      from this services menu to create a perfect, custom-designed 
                      program for you.  
                    Using 
                      our select network of contacts and working partners, collaboration 
                      on an “as-needed” basis is always possible and 
                      easily handled, regardless of project size or scope. This 
                      versatility can save our clients money. Campaigns can be 
                      tailor-made so that they appeal directly to several target 
                      market groups. 
                     
                      A to Z Creation and Deployment of All Forms of Marketing 
                    Once 
                      your strategy is in place, we can oversee all of your marketing 
                      and advertising production needs including:  
                      • 
                      Direct, B to B and B to C Marketing 
                      • 
                      Cause-Related Marketing 
                      • 
                      Hybrid Markets (e.g., the Hispanic market in the USA) 
                      • 
                      Cultural Marketing 
                      • 
                      Cross-Concept Marketing (e.g., utilizing different techniques 
                      to develop a single plan)  
                    For 
                      additional service options, simply click on any link below: 
                      • 
                      Business Development 
                      • 
                      Company Branding 
                      • 
                      Service Features 
                       
                     Have 
                      questions about how the process works? Contact 
                      us and one of our business development professionals 
                      will assist you. 
                       
                       
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